Desiree Perez; The Woman Responsible for Tidal’s Recent Success

Tidal faced various obstacles including the departure of executives and the declining users after its acquisition by Jay-Z. Many people dismissed it as a failed attempt and said that it would close in a few months. Tidal has surprised many people by bouncing back and establishing itself as a player in the music streaming business.  Additional article on

Jay-Z has been able to turn the company around with the help of Desiree Perez. Perez has been a long-time employee of Roc Nation. She has made a name for herself as an executive. She is known for her excellent negotiation skills. Perez is also a qualified accountant. She started by plotting a plan for the company to help it regain its footing.  Head over to for more reading.

The first step was to keep the users interested so that new users would stay when they join. Perez has been able to do this by keeping the artists that are signed to Tidal happy. She has finalized million dollar deals for some of the artists including Beyoncé and Rihanna. The platform has secured album exclusives from Kanye West, Rihanna, T.I, and J Cole. This approach has helped to sign up millions of new users because they can only get the content on Tidal.

The enterprise has also entered into partnerships with other brands and companies. They announced that Spring customers would get access to exclusive content on the site this year. Desiree Perez is the wife of Juan Perez who heads Roc Nation Sports. She is also a part of the influential circle of friends that Jay-Z keeps.  Useful link on

Perez is a movie producer. Perez has been involved in the production of several films. She is known for producing Change: The LifeParticle Effect and On the Run Tour: Beyoncé and Jay Z. Perez was nominated for a Primetime Emmy Award in the Outstanding Special Class Program for her work on the latter.  To read blogs, follow Dez here.

Additional article on