Desiree Perez Drives Tidal Up Through the Ranks

No one ever said it was going to be easy to make it in the music industry but Tidal Executive, Desiree Perez is certainly making it look easy. The wife of rapper “OG” Juan Perez and owner of Roc Nation Sports, Perez is already a successful business owner. She’s managed to transform underdog Tidal into a legitimate music streaming platform and shows no signs of slowing down. Even after several setbacks, including the withdrawal of 2 CEO’s, she has been working tirelessly to bring exclusive content and ensure great deals for the artists. It’s paying off; Tidal has managed to score contracts with some great artists. Click this site.

 

Big name co-owners like Rihanna, T.I and Beyonce have released exclusive content on the site, as well as Kanye West’s new release The life of Pablo, which has driven app downloads substantially. Tidal says they are focusing on marketing new music to a younger generation of listeners. They certainly are shoving their way through the crowd of music streaming apps to bring you new and upcoming music rather than the same old cuts. Perez is the driving force behind it all. Even without the funds that competitors like Spotify and Apple have, Desiree Perez has managed to gain steady ground for Tidal. It has been downloaded by over 1 million trial subscribers since February. Click pagesix.com for more.

 

Will Tidal be able to hold its ground in the highly competitive market? Desiree Perez certainly has the drive, talent and business savvy to bring it to the top. Current CEO and former SoundCloud Chief Business Officer Jeff Toig seems to have enough faith to have left his position at SoundCloud and millions of fans appear to share their belief. More articles on hitsdailydouble.com.

 

Know more about Desiree Perez on https://www.crunchbase.com/person/desiree-perez#/entity.