Many fashion retail companies are trying hard to gain the significant market share of the booming fashion industry. As more and more customers tend to buy most of their clothes online, it is only natural for more fashion retail companies to surface on the internet. Even though the majority of the market share to the extent of over 20 percent in the online fashion retail market is held by Amazon so far, one of the new fashion start-ups named Fabletics has been able to give it a tough competition.
Fabletics is a subsidiary company of TechStyle Fashion Group, which is co-owned by Don Ressler, Adam Goldenberg, and Kate Hudson. The popularity and worldwide fan following of Kate Hudson helped make Fabletics an aspirational brand and get it that much-needed hype to penetrate the mostly saturated online fashion space.
The company that started as a fashion startup is now well-established with an annual turnover of $250 million in 2016 and is maintaining the growth rate of over 30 percent since its inception in 2013. Kate Hudson has helped craft many unique and effective marketing campaigns for Fabletics that has assisted in building Fabletics brand consumers from all backgrounds and ages can relate to.
Kate Hudson recently roped in Demi Lovato, a famous America songwriter, actress, and singer to collaborate on a limited edition single capsule collection inspired by her. Demi Lovato is a familiar face among the teenagers as well as the young adults, and the collection inspired and designed by her influence is surely something people are excited for since the announcement of the selection was made to the public. One of the reasons why Demi Lovato was chosen for collaboration with Fabletics for the new upcoming collection was the huge fan following and the inspirational life of Demi Lovato. She started her career at a very young age, and even after a lot of challenges and struggles on both professional and personal front, she managed to dominate her life and overcome the obstacles. It is precisely the message Fabletics, a highly popular athleisure brand, aims to give out to the audience.
Fabletics is known for its unique VIP membership model and presently enjoys the loyalty of over 1.2 million members in 8 countries. The count continues to increase exponentially with the new collection being launched every month and growing brand awareness not only in the country but the overseas market as well. The company offers fitness clothing for all body sizes, starting from XXS to 3X. It helps people from all age groups and body sizes to get designer fitness clothing. Moreover, Fabletics offer personalized shopping experience to all its VIP members as per their design and color preferences as well as lifestyle.
Fabletics presently has 18 stores all over the country and plans to open much more in the next few years. The reverse showroom technique implemented by Fabletics helped the brand to penetrate the market further and keep the growth momentum, even after the heavy competition. For people looking to experience what Fabletics has to offer, taking the Lifestyle Quiz at the company’s official website is highly recommended.