Throughout her career, Lori Senecal has embraced the many ways that technology and globalization have changed advertising for the better. She has held numerous positions relating to management, leadership, and executive operations within her field of marketing and global advertising. Recently, she has been named Global CEO of the Crispin Porter + Bogusky ad agency, along with her current roles as CEO of MDC
Lori Senecal has a long career history of expanding brands oversees and developing strategic partnerships for her companies. Throughout her career she has created new partnerships with major blue chip companies and well-known brand names such as Coca Cola, Nestle, and BMW. In her new role, she will be responsible for coordinating an international array of accounts and offices, including those dealing with the recently-won Infiniti global creative account. You can visit Adweek to know more.
Given her work history, that is just another day at the office for Lori Senecal. She was the CEO of the MDC Partners Network. That firm flourished under her leadership, which was focused on deepening and developing new strategies, assets, and investments. There, as well as previous positions, she was widely recognized for her dedication to innovation and growth. During her time as the global head of kps + Senecal grew it from a 250 person domestic agency into a worldwide enterprise.
Many of her experiences and successes have been noticed by her colleagues in the industry. She won the Quantum Leap award for leadership and innovation from the prestigious AWNY Game Changer Awards, and was named a Woman to Watch by Avertising Age Magazine. The Isaac Awards, a group which honor innovation and achievement, has often included her on their jury panels several times.
Lori Senecal is closely involved with the board of directors at the MDC Partnerships and other board executive board positions. In her roles as CEO, she has coordinated strategic planning and organizational strengths not just on her own, but in partnership with the other executives at each agency to make the firm stronger and more reactive to client needs.
Before joining the business world, Lori Senecal attended McGill University and earned a Bachelor of Commerce Degree with a focus in Marketing and Finance. In addition to her many leadership roles, she is also highly skilled at Advertising, Integrated Marketing, and creating new Digital Strategies for her clients that contract with agencies throughout the MDC partnership. Senecal now lives in New York City.
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