Jose Henrique Borghi’s profile as a specialist in advertisement includes high profile clients including Fiat, Unilever, Procter and Mitsubishi. The advertisements he has created for these large corporations have enjoyed international critical acclaim and have won several awards. As the creative mind behind some of the breathtaking advertisements in the world, Mr. Borghi has been honored with dozens of awards from numerous organizations. He has been awarded seven London statutes, fifteen April awards and a further eleven New York Film Festival awards. He has also won 14 Cannes Festival Lions awards to add to his glittering list of awards won, which also includes multiple Clio awards. His trademark creative advertisements such as the stuffed animals campaign he did for Parmalat have punchy messages and images, which leave a lasting impression on the viewers. His creativity has seen him rise through the industry ranks as a little known editor into a global force with international recognition and client base.
Education and Entrepreneurial Endeavors
Jose Henrique Borghi has a solid academic background in advertising having studied Advertising and Propaganda at the prestigious Pontifical Catholic University (PUC). This earned his first job in the industry as an editor at an advertising agency, Standart Ogilvy. From his first job in 1989, Mr. Borghi never looked and set out to make a name for himself not only as an employee but also as an entrepreneur. After leaving Standart Ogilvy, Jose Henrique Borghi worked for several companies including Leo Burnett, Talent and FCB among others. Having gained excellent industry knowledge, he ventured into entrepreneurship by co-founding an advertising agency, BorghiErh Creative Intelligence. He was a co-chief executive officer of the company, which he guided to financial success. The company later merged with Lowe and the resulting agency further merged with Mullen to form Mullen Lowe Brazil. He is currently serving as the chief creativity director and co-chief executive officer of the company.